Controlled chaos: How to use communication to manage crisis situations

From Business Observer, May 7, 2020

Companies should keep one priority in mind, that communication needs to be constant.

Check your email inbox. It is likely filled with the coronavirus.
No, not the actual virus that’s impacted nearly every country on the planet, but instead messages from businesses of all shapes and sizes trying to communicate to their audiences (customers, donors, media, staff, etc.) about how this pandemic is impacting the way their business operates and the impact it will have on the recipient of the email.
During times of crisis, businesses and organizations should prioritize communications to help deal with the fallout of the event at hand. From hurricanes and red tide to global pandemics and safety issues, it is important businesses of all shapes and sizes have a crisis communications plan they can turn to.
Yet communicating about a hurricane is different than communicating about a global pandemic.
Read the entire article here.

Founded in Sarasota in 1960, New College of Florida is the state's only legislatively designated Honors College of Florida. New College prepares intellectually curious students for lives of great achievement by providing a highly individualized education that integrates academic rigor with career-building experiences. New College offers 45 undergraduate majors in liberal arts and sciences, a master’s degree program in data science, and certificates in technology, finance, and business skills.

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