Whilst studying at Oxford University three years ago, Agne Milukaite, like the rest of the local student community, used a bike to get around the city. And what was second nature to the native Lithuanian who hailed from a ‘biking town’ became the germ of an idea for an online bike-sharing scheme.
Launched in April this year, Oxford-based peer-to-peer bike sharing website Cycle.land is seeing user numbers increase by 100% month on month, with hundreds of bikes being rented out by Oxford locals.
The remarkable thing about her achievement is that unlike most disruptive entrepreneurs, Milukaite, CEO and co-founder of the business is no techie. With a background in social sciences and anthropology (at New College of Florida), her masters programme at Oxford University was in Migration Studies.