When asked to describe the Sarasota-Manatee area, typical responses include: “Beautiful beaches. Eclectic restaurants. Great place to retire. A thriving arts scene. Breathtaking weather.” And also, “Not a hot spot for young people.” The Consortium of Colleges on the Creative Coast, otherwise known as “C4,” is working to change that last perception through a collective co-branding campaign.
The higher education partners at New College of Florida, Ringling College of Art and Design, State College of Florida Manatee-Sarasota, The Ringling College, and the University of South Florida Sarasota-Manatee have solicited the help of the talented students at Ringling College to take a detailed look at branding the C4 and the collective power our institutions have on our community.